potinsnews.com March 25, 2017

Toyota launches fourth-generation Prius at Rs 39.96 lakh

16 February 2017, 12:50 | Marty Hughes

From left a 2017 Ford C-Max a 2017 Toyota Prius Prime and a 2016 Honda CR-Z. Ford Toyota Honda

From left a 2017 Ford C-Max a 2017 Toyota Prius Prime and a 2016 Honda CR-Z

Since its launch in January 2012, sales of the Prius PHV have totaled approximately 22,000 units in Japan, and approximately 75,000 units worldwide, including the US and Europe.

Toyota launched its first hybrid model, the Coaster Hybrid EV microbus, in August 1997.

"Hybrids remain an important part of our lineup of vehicles, with over 246,000 units sold a year ago, and we have seen continued demand with the release of the RAV4 Hybrid variant of the popular compact SUV, accounting for almost 13 percent of its total sales volume in 2016", notes Toyota NA exec Bob Carter.

A congratulations is in order to Toyota Motor Corporation for not only reducing harmful vehicular emissions and their negative effects but for a major milestone in achieving cumulative global hybrid vchicles sales of more than 10 million units.

Toyota is no longer the best-selling automaker in the world, as its main rival Volkswagen took the crown, managing to deliver almost 100,000 vehicles more a year ago.

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Since pioneering hybrid technology, Toyota developed about 40 hybrid models.

At the current time, the company has 33 different Toyota and Lexus hybrid models on the market in more than 90 countries and regions.

A day after announcing sale of over 10 million hybrid cars worldwide, Toyota underlined its commitment to its hybrid fleet of vehicles in India by launching the fourth-generation Prius at a starting price of Rs 39.96 lakh (ex showroom, Delhi). The bigger 15 spoke Alloy wheels add to the car's sporty character, and the Camry Hybrid also includes auto folding & reverse linked ORVMs with memory.

Toyota said that the Prius Prime has a range of 42 miles per charge based on Japanese standards.

Electric vehicles, including Toyota hybrid cars, are seeing an uptick in global sales, and Toyota is not the only carmaker that is cashing in on this growing industry. It draws its juices from a nickel-metal hydride battery pack and, as a standalone, produces 143PS of power and 270Nm of torque.

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