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potinsnews.com March 25, 2017


Activision Blizzard Clicks with Investors

11 February 2017, 12:42 | Marty Hughes

Adam Rowe @AdamRRowe

Adam Rowe		@AdamRRowe

However, it is important to note that Call of Duty is on a three-year development cycle now so this year's "back to roots" game will have been in development for some time already, prior to Infinite Warfare failing. Given that Activision typically announces new Call of Duty titles in the spring, we'll be waiting at least a few more months before we know for sure where the franchise will be going.

While Call of Duty is still Activision's best-known brand, Blizzard's new hit Overwatch more than compensated for the shortfall, with Bobby Kotick, group chief executive, hailing it as a "major new franchise".

Still, "Infinite Warfare" and its parent franchise remained significant for Activision in 2016. As for its own properties, some of them came up short of expectations, and by this, we mean Call of Duty.

Call of Duty: Black Ops III, the game that sits right between AW and IW and features the same sort of jet pack-based game play as those games, is excellent.

I also wonder what "traditional combat" will mean for 2017's game.

"Call of Duty is still the key pillar to the Activision part of the business", said Colin Sebastian, analyst at Baird.

We do hope that Call of Duty 2017 will bring back its original gameplay, all while maintaining a sense of freshness brought into the game.

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It was also revealed that Sledgehammer games, would take charge, the first game since Advanced Warfare two years ago.

In addition to the success of the aforementioned game, Blizzard also oversaw a resurgence of popularity in the long-running World of Warcraft. Naturally, the company is extremely excited and are so are "Call of Duty" players.

That is exciting news for Call of Duty enthusiasts as it seems like the franchise needs to return to its roots if it wants to stay in the positive.

The huge figure was one of the positives of the call, which included the admission that Infinite Warfare struggled with sales due to the futuristic setting.

The game is being made by Sledgehammer, as Thomas mentioned.

"Unfortunately the multiplayer is a bit of a let down", we wrote.

If the next Call of Duty is set during a historical conflict, Activision will have been bouyed by EA's enormous success previous year with Battlefield 1, which depicted the First World War.



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